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Wall Drug Store

Wall Drug

Wall Drug in Wall, South Dakota on July 6, 2014. Photo by Peter Stringer

Established in 1931, Wall Drug began as a struggling small drug store. That’s when the owners had an idea to put a sign up on the highway advertising free ice water.

Today, Wall Drug has more than 300 signs leading up to its store — and the store itself is now a 76,000-square-foot tourist attraction known for its homemade doughnuts and incredible array of merchandise for sale.

Tip: Take the kids to the outdoor play area to get a photo opp on the giant jackalope.

– Colleen Smitek

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